New bull: Astroturfing

Astroturfing: 1. When a movement is portrayed as a grassroots initiative but is actually run on behalf of corporate interests. 2. Curious, semi-sporting, analogy that takes a playing surface noun and turns it into a verb, all for the sake of a pun about grass; almost certainly invented by people who have never played football in their lives, but think it might be trendy to do so.

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