I’m Kevin Duncan, author and Plain English commentator, and I’ve been collecting corporate gobbledygook for over 30 years. My first dictionary brought it all together in one place for the first time, with over 2,000 entries and explanations. The fully updated version, The Business Bullshit Book, is now out. There is also a new Indian version for anyone in that part of the world.

Please send me your own examples and share in the amusement.  Leave a comment here, or Tweet Me on @kevinduncan.


Branter: 1. Brand banter; social chat between a brand and its audience. 2. More errant twaddle from the online world, suggesting once again that customers spend their entire time having witty conversations with products that they care sod all about, doubtless whilst engaging in a customer journey. (see Advertainment; Chatvertising)

Alternative facts

Alternative facts: 1. A euphemism for lies. 2. On January 22nd 2017, Donald Trump counselor Kellyanne Conway described White House press secretary Sean Spicer’s falsehoods about attendance at the inauguration as “alternative facts.”