I’m Kevin Duncan, author and Plain English commentator, and I’ve been collecting corporate gobbledygook for over 30 years. My first dictionary brought it all together in one place for the first time, with over 2,000 entries and explanations. The fully updated version, The Business Bullshit Book, is now out. There is also a new Indian version for anyone in that part of the world.
Branter: 1. Brand banter; social chat between a brand and its audience. 2. More errant twaddle from the online world, suggesting once again that customers spend their entire time having witty conversations with products that they care sod all about, doubtless whilst engaging in a customer journey. (see Advertainment; Chatvertising)
Onboarding: 1. Getting someone on board. 2. Nasty expression for explaining to a new recruit what on earth their job involves, by which time it is usually too late to decline.
Alternative facts: 1. A euphemism for lies. 2. On January 22nd 2017, Donald Trump counselor Kellyanne Conway described White House press secretary Sean Spicer’s falsehoods about attendance at the inauguration as “alternative facts.”