New bull: Always in beta

Always in beta:1. Forever in test mode. 2. Rather hip phrase adopted by digital natives to suggest that they are constantly improving their work; failure to note that this means they never arrive in alpha, so nothing is permanent and there is always an excuse as to why something doesn’t work because it is still work in progress; additional insinuation that anyone in alpha is some kind of stick-in-the-mud dinosaur. (see Digital native)

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