Mission statement:

Mission statement: 1. Declaration of what a company does, or intends to do, or stands for. 2. Hackneyed bundle of weasel words and cliché; wishful thinking checklist of desired characteristics, most of which will never materialize; formulaic tick box of attributes usually including “world class”, “exceeding customer expectations”, “innovative”, “passionate” and other such drivel, none of it accurate. (see Expectations, exceeding, failing to achieve, living up to, managing, meeting; Innovation, innovative, innovatively; Passion, passionate; Values; Vision, visioning; Voodoo, corporate; World-beating, -changing; World class)

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